The popularity of costumes on Instagram has increased every year since 2014, according to a new study from the online clothing retailer Cool Halloween.
In fact, the popularity of the costumes has grown every year, from 0.4 percent in 2014 to 2.3 percent in 2017.
According to the study, “we’ve seen a big uptick in the popularity over the past year, and now it’s up to 7.1 percent of the users on Instagram who have used the hashtag #coolhalloween,” Cool Halloweeen cofounder and CEO Ryan Meeks told Newsweek.
Cool Halloeen has been on Instagram since 2012.
“We see a lot of growth,” Meeks said.
“People have embraced the fact that the Halloween costumes and the costumes are a part of our holiday.”
According to the survey, the average popularity of a new costume for a user is 5.1 points, up from 4.6 points in 2017 and 5.5 points in 2018.
Meeks said that while he didn’t have the exact number of Instagram users using the hashtags, he believes that it’s growing rapidly.
“It’s the number of people that are using hashtags that are growing exponentially,” Meks said.
The Cool Hallows has grown its Instagram account more than 6 million times since 2012, Meeks explained.
Meeks thinks that the number that uses the hashtag will only continue to increase as Instagram continues to evolve.
“If Instagram wants to keep up with demand, they have to start focusing on making the content more authentic,” Mees said.
According to Meeks, the social media platform has an opportunity to help businesses and brands “celebrate the holidays,” and he is confident that it will become a trendsetter for the rest of 2017.
Meks says that the company is also working on the concept of a “Halloween Hall of Fame” to make the Halloween costume more authentic and useful to its users.
“We’re also looking at how we can make it easier for businesses and consumers to purchase and use our products,” Maks said.
In addition to the Cool Hallowed Halloween costumes, Mees also believes that Instagram will become an opportunity for retailers to increase their engagement on the site, which is why he has invested in the company in 2017 to expand its user base.
“It’s really important for us to keep growing and keep adding people to our audience,” Macks said.